DIGITAL MARKETING

Use of Search Engine Optimization
Generate Traffic to your page
Need of Search Engine Optimization
Impact of Site Design & Development for SEO
Internet and Protocols, SEO Factors
Importance of good website designing
Major search engines and directories
Page Ranking

On Page Optimization

Optimization of Hyper link
How to do Keyword research and analysis of keywords
Header Tag Optimization
Landing Pages Optimization
Competition analysis and choosing write keywords
URL Rewriting
RSS Feed Creation
Website submission to search engines
Google webmaster tool for analysis
Meta Tags Optimization
Robots.txt creation and testing
Sitemap Creation and Submissions
Canonical Tag Implementation
Image Optimization
Header and Footer Keywords
Hidden Key Words
Alt Tags Optimization
Link Structure and Internal Link Building
Keyword Density and its impact
Webpage Content
Link Title Tag

Off Page Optimization

Directory Submissions
Article Submission
Different techniques of link building
One Way Link Building
Two Way Link Building
Three Way Link Building
Forums Posting and Blog Commenting
Press Releases Submissions
Classifieds Free Backlink
Creation Forums and social media optimization
Content Writing and Copyrighting
HTML, Logo and its Importance
Larger Website Creation Techniques
Importance of Attractive Designs and Patterns
RSS Feeds Submissions
Coding Standards
Inbound Links
Usage of all Tags in optimisation
Optimization Viral Marketing

Google Keyword Tool
Website Age checker Tools
Webpage Rank Checker
Check Keywords Position for competition analysis
Checker Domain
Keywords Density Checker
SEO Reporting
Using Google Analytics for SEO Report Creation, Tracking and Reporting

Introduction to Social Media

Integration of social media in websites and blogs
Learn Case Studies of popular brands
Using Social Media sites for Networking
Benefits & Influence of Social Media for business
Effect of Social Media on Google Search
Choosing right social media
Generating word of mouth
What is Viral Marketing

Building Relationship on Twitter
Learn different Tools for managing your Tweets
Advertising on Twitter
Twitter Guidelines and Twitter Tools

Benefits of using FB for Business
Facebook Advertising And its Types
Creating Facebook Advertising Campaign
Importance of FB Profile Customization
FB Fan Pages Customization
Promoting FB page
FB Engagement and Conversions
Being Found in Real Time Search on FB
Creating FB Application / Widget
Using FB for Advertisement
Advantages and Disadvantages of using FB
Using tools for advanced Facebook Advertising

LinkedIn Groups

How to do link building in LinkedIn
Using LinkedIn for Advertising and Marketing
Advantages and Disadvantages of using LinkedIn

Impact and Importance of Video Marketing
Using You Tube for business promotion
Bringing visitors to your website using you tube
Creating you tube channel and built marketing strategy

Introduction to Google Analytics and its benefits
Installing the Google Analytics
Adding Tracking Code
Working with Report Data and learn about audience

Report Interpretation

Number of Page views, Visits, and Visitors
Different Traffic Sources
Content Reports
Time Metrics analysis
How to do tracking through Conversion Reports
Ecommerce Report Generation

Using Google Analytics

Account Administration
Campaign Tracking and Ad Words
Understanding Integration Goals in Google Analytics
Using Filters in Google Analytics
Generation of report using Cookies and Google Analytics
E-commerce Tracking
Domains and Subdomains
Internal Site Search
Event Tracking and Virtual Page views

Understanding Pay Per Click (PPC) concept
History of PPC Online vs Offline Marketing
Evolution of PPC and how does it work
Understanding Google AdWords, Benefits of PPC

Research & Bid Management

What is Keyword Research?
Identify targeted keywords by considering Keywords popularity & Search Volume
What is keyword bidding?
How to increase position on search by using PPC?
Understand different bidding techniques and its importance
Difference in SEO & PPC keywords
Selecting targeted / related keywords
Create Ad Groups using different keywords category
What is Quality Score?
Competitive Analysis for Bid Management
Researching PPC keywords by Analysing competition keywords
PPC keywords tools and resources
Effect of Quality Score on bidding?
User Defined bids and Automatic Bids

How to Set Up Campaign

Creation of Google Ad words Account and define structure
Deciding Budget for PPC and Budget Management
Language Targeting
Using Multiple Account
Deciding PPC Campaign Structure
Consider Targeting Devices
Do tracking of ROI Management
Using My Client Center (MCC)
Campaign Management
Location Targeting
Conversion Tracking

Using Google Tool for Creating ADS for PPC

Create Effective Ads by using tools
Effective content creation and resource identification for creation of Ad
Ad Group Monitoring
Create different ads by using Google Ad words Editor
Measurement of Title, Description URL
Google Ad words Tool
Ad copy testing
Creation of Ad Group
Creation of Keywords Spy

Tracking PPC Effectiveness

Understanding Landing Pages
Important of Landing Page
Landing page optimisation
Analysis of Competitors Website
Ad group and Performance Reports
Device Reporting
Ads versus Landing Page
Increasing conversion rates
Analysing Campaign Performance Reports and Ads Performance Reports
Using ‘Calls to Action’
Keywords Performance Reports, Traffic Reports, Geographic Report

Content Marketing

Role of Content Marketing in branding
Advantages of Content Marketing
Different types of contents
Designing content management system
Using contents for Re-engagement

Email Marketing

Understand how email marketing works
Creating email marketing campaigns
Using different tools to send bulk emails
Transactional mail and Direct mail
Creating sequence email list
Generating leads through email list
Customer engagement and retention

Mobile Marketing

Understanding Mobile Devices
Mobile Marketing Techniques
Mobile Advertising & Search

Affiliate Marketing

What is Affiliate Marketing
How to Become Affiliate Marketer
Advantages and its usefulness to advertisers and merchants
Implementation of affiliate marketing
Compensation methods in affiliate marketing
Searching affiliate programs

5 month